A loose definition – made up as I go along:

• you run or plan to run your own business
• you operate from your heart (as well as your mind – they’re on a par)
• you exercise honesty and integrity in all your dealings
• you communicate in a compassionate way
• you treat yourself, your business and other people with kindness
• you use critical discernment to ensure you establish relationships with people whose values match yours; you avoid those whose values are not aligned with yours
• you are authentic and true to yourself
• you are part of a (probably informal) connected, collaborative and cooperative (not competitive) network of like-minded people, from which you derive a sense of belonging, as well as a sense of being free
• you form long-term, generative relationships with clients and collaborators
• you follow your soul’s purpose
• you choose joy at all times
• you believe in trust
• this applies to your personal life as well as your business life.

Comments are closed.