In the loose definition of soultrepreneurship I blogged a little while ago, I wrote:

you operate from your heart (as well as your mind – they’re on a par)”

and I want to expand on that because it is SO important and I don’t think I made it clear enough.

I had a conversation yesterday about operating in business from an intuitive, trusting, grounded, heart-centred place. And my friend said something like: “when that happens, then my head/mind starts to lose the battle – it realises it doesn’t have as much power as it thought it had. It tries to cling on so it starts attacking the person who’s providing the wisdom (to follow your heart)”.

My answer?

Your mind has got such amazing skills, capabilities and strengths. It doesn’t need to fight back because it’s not about losing the battle – it’s not about either your head or your heart ruling at the expense of the other. It’s about them working cooperatively, with their complementary strengths – which produces something that’s much greater than the sum of its parts.

The mind doesn’t need to be afraid of losing the battle, because it can (and should) fulfill its role, doing what it’s best at; and it can let go of the stuff it’s not so good at, and let the heart handle that.

It’s like fractal flowers.

Head and heart work inside of us, like we do in the world. We cannot be excellent at everything; but we can focus on what we are great at and surround ourselves with people who complement us. Masculine / feminine. Yin / yang.

You need both – because otherwise:

YIN / If you follow your heart only, and focus on being, you might as well go and meditate in an ashram for the rest of your life. And you will be content – and that’s fine but it’s not how you run a business. (Remember we’re talking heart-centred practices applied to business, here: soultrepreneurship.)

YANG / If you follow your head only, and focus on doing, you may well run an effective business. This is the old model of business: emotionless, detached. Taken to extremes, it has the potential to become as ruthless, unethical, and BP-oil-spill as you can get.

It’s not either/or.

That’s the paradox. It’s both at the same time: it’s about operating from a place of balance.

Conscious business is a part of humanity’s ongoing shift in consciousness.

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